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Source: Sydney Morning Herald When I heard this on the ABC whilst driving I almost had an accident... Then I read all about it and... well, you make your mind up.      Strategic Recycling of Visa Gains

Source: Sue Hirst (CAD Partners - 1800 362436)   Ever look at the reports from your accounting software and get over-faced by all the numbers?  Do you not bother printing out the reports at all because you aren't sure which numbers to look at, and you don't have the time anyway? You would not be alone if you answered yes to either of these questions. A typical set of financial reports (i.e. Profit and Loss Statement and Balance Sheet) contains a lot of numbers and it can be a daunting task to make sense of it all and know which numbers are the important ones. …

Source: Chris Nobbs - ABC Business   Understanding Your Profit & Loss Statement, Tip 1:  Your business Profit & Loss statement shows you the day to day health of your business. If your financial information is kept up to date your Profit & Loss statement will be able to show you a number of key things:    Sales/ Income – You should be able to see the value of sales your business has made for the period. You should also be able to see the mix of sales if you are selling different types of products or services. This information can be compared to last…

For years the Internet, and success on it, has been shrouded by mystery – no straight answers, constant change, conflicting advice and just plain confusion. But by adhering to the tips listed below you can guarantee yourself a sound web presence regardless of your market, target audience or geographic location! 1.      Credibility One of the key challenges faced by businesses on the web, especially small/new businesses and charities, is the issue of credibility. Already the Internet is viewed as a somewhat impersonal medium which breeds a certain level of mistrust. For your web site to be successful you need to overcome this tendency. You can…

The Pereto Principle or what is known as the 80/20 Rule applies just as equally in advertising as it does anywhere else. 80% of your customers are going to come from 20% of your marketing. Therefore your marketing effort must cover a wide range of activities, all of which must be monitored and measured. Note. If you can't monitor and measure an advertising promotion, DON'T USE IT...! It's a complete waste of time! No matter how much you might think it's working, get proof, if you can't find proof then we strongly suggest that you try another approach. Once you've established which of your existing marketing is working…

Direct Mail is by far the most cost effective lead generation tool you can use. It's one of the best ways for you to get your message right in front of the decision maker. Combined with lists, especially if you know their names, a direct mail campaign can often get to hundreds of people at once. And if the offer is good enough you should expect a good return. If you follow up your direct mail with a phone call you can expect your response rate to increase by a factor of3 or more. However you must be willing and able to conduct the follow up phone call. If…

Source: The Australian Recently I was having lunch with some colleagues of mine.  Over a Yarra Valley Rose we were discussing the strengths of each other...along with our weaknesses.  At ABC Business Coaching we try to review what we are doing as much as possible.  Often it is difficult for us all to be in the same room at the same time so it was during lunch that we had the chance to re-engage with our philosophies and future strategies.   I was reminded that when I joined ABC Business Coaching three years ago I was a "mean" networker.  Hey, networking creates business doesn't it?…

Source: Chris Nobbs ABC Business Yellow Pages, A Good Investment or a Cost. Yellow Pages is and will continue to be one of the best places to advertise products and services because of two key reasons; Customer Demand exists – Yellow Pages directories have existed for many years and as such consumers have been educated to use them on a regular basis. Even with the emergence of technology based alternatives (Yellow Pages Online) these options tend to compliment the very strong book based directories. Customers Use & Buy – The majority of Australian Adults use at least one form of the Yellow Pages at least…

Source: news.com.au I was driving to work this morning listening to the esteemed ABC local radio.  Just before I turned into my office they were discussing the stock market.  Now normally I don't have too much to consider when this topic comes up.  My family has invested wisely; we expect to see a downturn one year in every seven and mostly we we are conservative investors and are not willing to risk our hard-earned money.  In fact, the investments we have will probably be passed on to our children and their children... It's nice to have security. As the share market boffins were in conversation,…

Source: news.com.au photo: Cathryn Tremain Well, haven't the world markets been brave?  Just after we experienced the fourth largest crash in history, the markets rallied to give us back a little of our declining wealth.  I could almost hear a collective sigh of relief throughout Australia as the market made modest gains. As the whole debacle carried on around us I was scrounging around trying to find some cash to buy up big.  I was involved in some intense discussions with some of my financial guru friends.  Indeed my colleagues from ABC Business Coaching weighed in with their learned opinions.  Mike Norton advised that the…