The Pereto Principle or what is known as the 80/20 Rule applies just as equally in advertising as it does anywhere else. 80% of your customers are going to come from 20% of your marketing.
Therefore your marketing effort must cover a wide range of activities, all of which must be monitored and measured.
Note. If you can’t monitor and measure an advertising promotion, DON’T USE IT…!
It’s a complete waste of time! No matter how much you might think it’s working, get proof, if you can’t find proof then we strongly suggest that you try another approach.
Once you’ve established which of your existing marketing is working (which of course will only be about 20% of it, then drop the rest. It’s wasting resources.
The Pereto Principle will apply to pretty much every part of your business. 80% of your troubles will come from 20% of your customers. 80% of your profits will come from 20% of your sales.
The Pereto Principle, or 80/20 rule, seems to be one of those laws of nature that just applies.
Keep it in mind always and once you can identify the 80% that is not working for you, do something about it…