Here at ABC we like tools and gadgets that can make our lives easier. Soooo, here’s one from Rich Schefren from Strategic Profits. It’s an awesome dictonary/ thesaurus tool. Visuwords.
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Straight into it! We’ve lost some time. I got called away during the week to an emergency board meeting. Three days of such intense scrutiny that I haven’t touched the blog because of the brain drain. Never fear…I’m back. Is EMAIL Sexy? Can EMAIL Be Sexy. I’m […]
Electronic Direct Marketing – The Future of Online Marketing Has ...
Welcome to the next important installment of Electronic Direct Marketing. Let’s get right into it OK? Harnessing the Viral Space Who’s heard of viral marketing? I certainly hope most of you have. When I first learned of the term it was explained to me thus: Go to a […]
Electronic Direct Marketing – The Future of Online Marketing Has ...
Dateline: Sunday 17th February. 2.49pm. After doing a massive amount of housework, housework that doesn’t get priority and doing a massive shop, a shopthat doesn’t get priority because I am generally too busy in my business I have decided to commence Part 3 today for two reasons. Firstly because […]
Electronic Direct Marketing – The Future of Online Marketing Has ...
Welcome to Part 2. I’ve had some very intense reactions from a number of readers. Some of the comments have been hostile…Why? Let me add a disclaimer: These postings about Electronic Direct Marketing are not necessarily my opinion. These are just transcribed notes of the seminar. I just thought […]
Electronic Direct Marketing – The Future of Online Marketing Has ...
I recently attended an Email Marketing Summit. The information was absolutely first class. If you’re remotely interested in getting your marketing message across to more people via the electronic medium then I will share with you some fantastic information. If you can take one or tow points from this […]
Electronic Direct Marketing – The Future of Online Marketing Has ...
When ‘selling’ something whether it be by direct face to face, over the counter, print or vision or so on, no matter what medium, you must ensure that you follow the principle of FAB: Many small business owners will let them selves down at this point because they […]
Features…Advantages…Benefits = “Chi-Ching”
Host Beneficiary In my opinion, and if done well, Host beneficiary or HB promotions have the potential to be the best type of marketing that anyone can instigate. The way they work is simply, one business approaches another business that has a similar but non-competitive client base and promotes their […]
The Perfect Host
Commonly referred to as USP, the Unique Selling Proposition can also be known as Unique Selling Position, Unique Marketing Advantage, Competitive Edge Analysis, or any number of ‘tri-letter’ acronyms. The bottom line is that, whatever it’s called, the USP is the thing which sets you apart from your competitors: Establishing the […]
Differentiate or Die! Discovering your USP!
At ABC Business Coaching we refer to lead generation as “The Marketing Tap”. Most business owners believe that all they have to do to increase their custom is to turn on the marketing tap (spend money on advertising) and business will come their way. It’s not that simple. The reason […]