Yearly archives: 2016




By Lynn Hunsaka “Just talk to your customers” was the resounding answer to: “What’s the best way to learn best practices for customer experience management?” — a question I posted on several business-focused social media sites. Yet less than 60% of companies have a formal voice of the customer program.1 […]

Customer Experience Management is Uncommon Sense




One of my favorite subjects is “no-brainer” marketing.  I call it no brainer because even though it is fundamentally easy, so many business owners simple DO NOT DO IT!  Now there are internet gurus out there that will tell you that the attention paradigm has shifted, that the consumer wants […]

AIDA – No…not the opera, it’s a marketing strategy!


By Martin Nally I’m overwhelmed with work for my new business and I need to take on my first member of staff. How do I ensure that I get someone who has the right attitude and is prepared to stick with the business through thick and (initially, at least) thin? […]

How do I hire staff with the right attitude?